Under Armour

Innovative, Dry-Fit, Performance Enhancing sports apparel

Brand Positioning Statement

Under Armour is the sports apparel for any athlete. Under Armour believes in the strength of sport and the clothing that goes with it. The focus should be on the game, the outcome, and not the discomforts a suffocating uniform. As a company, Under Armour has risen to the top through perseverance and dedication. Under Armour understands athletes and their desire to win. Win or loose, you need to show who you are along the way to be able to look back and say you gave it your all.

Brand-Driven Tag line

Teamwork, Perseverance, Reliability

"Sports don't build character, they reveal it." John Wooden

Reveal the athlete in you. Reveal the drive. Reveal the heart of it all. Reveal you.