Zune branding Statement

• Individual
• Independent
• Friendly
• Confident
• True
• Environmentally conscious
• World conscious
• Authentic
• Respectful, tolerant
• Celebrates differences
• Welcoming
• Community
• Fun
• Vibrant
• Creative

Zune is about you. Zune is about the world. It celebrates your individuality, your unique and fantastic personality. It embraces the differences in this world, and invites us in. Zune is conscious of the fact that we are all connected.

Zune knows that an experience is not a 30 second sound-bite first impression, it is a whole package with a beginning, a middle and an end.