Zune thoughts

http://gen-ygroup.blogspot.com/2008/09/generation-y-and-resource-sharing.html
http://www.readwriteweb.com/archives/why_gen_y_is_going_to_change_the_web.php

Throughout recent discussions in the class room as well as suggestions by Fiona, I got to wondering about the sharing aspect of the Zune. It really is what the Zune has against the ipod. With more research and existing knowledge, I realized that Gen Y is the sharing kind. Everyone seems to feel comfortable posting videos on youtube or uploading embarrassing photos on Facebook. As it read in one of the above articles, "Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co."

The younger generations don't care about what they are told or asked to do, they care about what their friends are doing. I remember falling victim to it when I was young and looking for a friend. If they listened to a certain radio station or watched a certain show, so did I. It was about having something in common. It seems nowadays having something in common doesn't fall far from having the latest in technology.