Zune SWOT

Strengths

Allows users to share music with other Zune users

Simple controls and navigation

Built in FM radio and podcast support

You can personalize your background

Users can become part of a community with the Zune Marketplace

Colorful Advertising, Intriguing

Weaknesses

Mediocre sound and no EQ

Lack of sources of legal/popular video content

Wireless sync can be tricky to set up

Song sharing suffers with the lack of widespread adoption

Only compatible with Microsoft PCs, Mac seems to be viewed as the future

Up against the infamous ipod

Opportunities

I feel that since the ipod has become such a commodity, Zune could be a breath of fresh air. Many consumers seem to purchase ipods just to say 'I have an ipod'. For those who choose to stray from the crowd, this could be the MP3 player for them. Not to mention for all the PC users who just refuse to move on and become Mac users.

Threats

No surprise here, the Zune's biggest threat is Apple's ipod

Ridicule from celebs and tech experts comparing the Zune to the ipod will definitely hurt the Zune and it's opportunities to take off.